topic 9 campaigns

what is campaigns? According to the  Jason Cormier’s Four C’s. The campaigns is that it refers to the planning and implementation of your social media marketing ideas. In order to have successful campaign, you’ll need supporting applications that can establish your online presence, monitor communication around your brand, and measure your campaign’s success.


to develop a proper social media strategy can pay great dividends in future initiatives. Some of the best practices consider the following:

• Executive Sponsor & Cross-Functional Social Media Team
• Social media guidelines for employees on appropriate use and conduct on social
• networking sites
• Reviewing and auditing social media assets at least quarterly
• Developing a succession plan for Twitter accounts and Facebook Pages
• Establish a process for handing off certain customer requests or complaints
• Stanardizing on tools and metrics, policies and processes
• Grassroots outreach
• Partnering with IT, Legal and Compliance
• Communicating Business Value to your Stakeholders

And there are some successful example for you.

5winning social media campaigns to learn from.read more:

http://mashable.com/2010/09/14/social-media-campaigns/

3 Brilliant Social Media Marketing Campaigns & Why They Worked. Read more:

http://blog.us.cision.com/2012/03/3-brilliant-social-media-marketing-campaigns-and-why-they-worked/

 

Resource:

http://mashable.com/2011/06/07/innovative-social-media-campaigns/