Topic 4 planning

To draw up and implement a structure Social Media Strategy Planning is a key parts for  having a successful social media campaign. I just look into some more information about how to implement a successful and effective social media strategy planing. i find that there are five-step process that is intended to help businesses develop and implement successful social media plans which continuously build and improve upon themselves.
The components include: A Direction (Goal), A Target (Target Market), Uniqueness (Differentiator), Technology (Marketing Tools), and Assessment (Feedback)
 
the picture shows the conection of this five components.

Also, there are another statement of developing  an Effective Social Media Strategy.
1 assessment, 2 implementation, 3 monitor, measure and momentum.
Further information:

http://www.socialmediaexaminer.com/3-steps-to-an-effective-social-media-strategy/

Therefore in order to maximize your social media marketing dollars and time, you should get a consummate social media strategy planning. And you can follow those steps to implement those strategy step by step.

Resource:

http://adrsocialmedia.wordpress.com/2011/12/05/4-niche-social-platforms-to-grow-your-business/ 

http://designspike.com/blog/2011/03/social-media-strategic-planning-everyone-needs-a-gps-right/