Topic 4 planning

To draw up and implement a structure Social Media Strategy Planning is a key parts for  having a successful social media campaign. I just look into some more information about how to implement a successful and effective social media strategy planing. i find that there are five-step process that is intended to help businesses develop and implement successful social media plans which continuously build and improve upon themselves.
The components include: A Direction (Goal), A Target (Target Market), Uniqueness (Differentiator), Technology (Marketing Tools), and Assessment (Feedback)
 
the picture shows the conection of this five components.

Also, there are another statement of developing  an Effective Social Media Strategy.
1 assessment, 2 implementation, 3 monitor, measure and momentum.
Further information:

http://www.socialmediaexaminer.com/3-steps-to-an-effective-social-media-strategy/

Therefore in order to maximize your social media marketing dollars and time, you should get a consummate social media strategy planning. And you can follow those steps to implement those strategy step by step.

Resource:

http://adrsocialmedia.wordpress.com/2011/12/05/4-niche-social-platforms-to-grow-your-business/ 

http://designspike.com/blog/2011/03/social-media-strategic-planning-everyone-needs-a-gps-right/

 

Topic 3 Groundswell

the book of Groundswell tells us what is 'groudswell', what is it for? what kind of strategy use in it. In brief, Groundswell have two objects, one is that it is a new way of thinking about online social phenomena and trends, the other one is a set of strategies for companies engaging with customers through social technologies.

There are some major Groundswell themes:

• Increasingly, people use technologies to get the things they from each other, rather than from traditional institutions like corporations.
• This trend is broader than the individual technologies that make it up.
• Companies can turn the trend to their advantage.
• Determine first what your customers are ready for and tour objective; only then can you pick a strategy.
• Groundswell strategies can be deliver powerful, measurable returns in research, marketing, sales, support, and product development.
• Companies succeeding with these strategies must give up control to reap these powerful advantages.
• Many of these same techniques can be used with your employees, not just your customers.
• Engaging with the groundswell will eventually transform your company into one that is more and more customer-focused.

Besides, you should know some power tools to approach to Groundswell

1. Social technographics profile: analyze the social profile of your customer base
2. POST method: a systematic process for social strategy development

 When you know who your customers are, where they hang out online and what they are doing, coupled with identifying what your company wants out of a social media plan, then and only then you can focus on what technologies are the most appropriate for you to use. If you are able to keep to this model to create an effective and well though out social media strategy, any anxiety toward the Groundswell will, hopefully, subside.

 

resources: josh B, (Groundswell ideas), mar17, 2008

http://adrsocialmedia.wordpress.com/2011/09/20/creating-an-effective-social-media-strategy-in-the-groundswell/

 

 

 

 

 

Topic 2 digital identity

As the development of the internet, the digital identity are more and more improtant. First of all, what's digital identity? Actually, I have been search for the definition on the internet. there are lots different explanations for it. I just find a suitable one for it is "Digital Identity’ (DI) is a term to describe the persona an individual presents across all the digital communities in which he or she is represented." This explanation are more intend to the digital identity's means.

Speaking of the which, we leave a ‘digital footprint’. This ‘footprint’ is what makes up our Digital Identity (DI) – all those things which can be found out about us from the content you posts, the profiles we make, the conversations we have with others and the things other people post about us. 

What's improtanty is that, you should probably know your own digital identity. Because there are so many ways to get online, and contact friends and professional acquaintances, you might find that you have bits and pieces of your DI spread across many services.  What’s more, other people might post things about you without you knowing about it.  If you use different names when you sign up to services, it might be harder for other people to be able to make the connection between your different profiles – and that added difficulty may be a good thing or a bad thing.

topic1 social what

Socail what? first, i should know what is social media.
There are lots of different definition of socail media. one of the concepts is I perfer to is that:
Social media allow people to write, share, evaluation, discussion, communication and technology website. Social media should be a large number of netizens spontaneously contribution, extraction, create news and information, and then the dissemination process. in short, this means it is for the users create content complete interactive communication
The most popular types of social media websites are huge at the moment. A few examples of these social media websites are: Social networking (eg. facebook, myspace), Wikis.( Wikipedia)Video sharing ( YouTube) Photo sharing . (Flickr )News aggregation (Digg,)Social bookmarking, Online gaming. (World of Warcraft )Presence apps （Twitter ).


speaking of which, the social media social what? it can just contact to the people, which is the normal one. It also do some marketing work as the platform  for the buyer and seller.
In addition, there are 9 tips to get the most out of social media. 1. Permission 2. Relevance
3. Relationships 4. Integrity 5. Focus 6. Diversify 7. Personality 8. Giving 9. Add Value

you can read more detail on:

http://www.lifehack.org/articles/communication/9-tips-to-get-the-most-out-of-social-media.html