topic 11 Social Media Analytics

For this final topic, it talk about the analytics. And these aim to monitor and measurement of SM marketing strategies. Beside the analytics tools given in the Social Lams, i have found some other anaytic tools on the internet.

1. PageLever.com – Facebook fan page insights and analytics on steroids.
2. PeopleBrowsr.com – One of the most comprehensive social media planning and monitoring tools ever released.
3. kyoo.com – Not a classic analytics tool, but it does give you a snapshot of online buzz relating to selected keywords.
4. SiteTrail.com – Have you ever wanted to get an idea of how a competitor’s website is performing? Well, now you can thanks to SiteTrail.com.
5. TwentyFeet.com – This helps you aggregate all of your social media performance data in the one place.
6. Tiny.ly – Tiny.ly is a URL shortener (like Bit.ly) but packs in real-time sharing and usage stats into the mix. Very handy.
7. Tweeb – an app for your iPhone that delivers bespoke Twitter analytics.
8. SimplyMeasured.com – Treat yourself to a free social media competitor analysis here.
9. CrowdBooster.com – This is an engagement dashboard which has some serious analytics capabilities built in.
10. Social Tracking Plugin from Google – Google has gone social in a big way in 2011 and this handy plugin works well alongside your standard analytics reporting.

For further studies,we should know that No one can afford risk in a trembling economy. To achieve success you need to measure and monitor your social media efforts efficiently. There are some ways to monitor the success of the SM marketing strategies.First, Establish a strategic social media plan by setting measurable goals that correspond directly with the goals and objectives of your business. Second, Listening consistently allows you to respond to comments and questions in a timely manner as well as enabling you to foresee and fend off crisis. Next, Examine competitor activity to assess how you are performing in relation to others in your field. Furtherly, to Monitor engagements and  Keep an eye on ROI. Finally, Save time and eliminate frustration by measuring all your social media from the one platform.

Resource: http://www.socialmedia.ie/8-tips-for-success-with-social-media-monitoring-and-measurement/

http://outspokenmedia.com/social-media/monitoring-social-media-metrics/

http://searchenginewatch.com/article/2073592/3-Key-Metrics-To-Measure-Social-Media-Success