Topic 6 relationship building

Accroding to the topic 6 about Learning when to listen and when to speak. As for me, to build a strong relationship depend on the listening within the social media. Just as when we write we have to know what we want to say. We have to know what we’re listening for. we’re listening for what people aren’t saying, but want to. And we should know what to listen for and how to get the most from listening tools. Here some notice you should be aware.

1. Listen for quantity of response. Lots of folks saying the same thing is worth taking note of. Are they a crowd or a mob following each other? Are they a trend of individuals who have discovered something worth pointing out?
2. Listen for the odd response that is way out of line. Someone on the edges of the responses could be offering am Einstein-like response.
3. Listen for the spaces between the words. Ask some question about what’s not being said and listen again and again.
4. Listen for the source of the speaker and the bias the speaker might have. Listen for who’s trying to get attention, who wants favor with the listeners.
5. Listen for the things that you don’t want to hear. They’re the most important information you’ll gather on any listening trek.
6. Listen to find the people who have more to offer than opinions, but innovative ideas and product plans. If you can, find a way to make a relationship with them.
7. Listen to find the evangelists who love your company, who defend you when you’re attacked. Let them know they’re appreciated.

Besides, there are some professional listening tools for you.BuzzLogic Insights, Radian 6, Orchestra Platform, Buzzmetrics, Sysomos, Trackur, Reputation Defender, Visible Technologies, Cision, Brands Eye, Techrigy .

More detail in:

http://socialmedia-listening.wikispaces.com/Tools

http://www.successful-blog.com/1/five-tools-chris-brogan-uses-for-listening-and-8-ways-we-get-the-most-from-listening-tools/

There are specific example for listening: http://www.successful-blog.com/1/twitter-are-you-listening/